The consumer should always be the first priority in all the business decisions. This is an ethical question whose answer lies in the understanding of moral principles. The industry is made up of a smaller number of people compared to the end users of products. For an action to be morally right, it has to result in maximum good (Frederiksen, 2012). In this case, businesses should work in light of the customer first before considering their needs. Owners of companies should identify what is best for consumption before developing ways to make money out of it. Where business needs come into conflict with the need on the market, the industry must sacrifice to satisfy the customer. This can involve use of money and resources to find solutions to problems emanating from products. If this does not happen, thousands of individuals could suffer or incur pain while a few enjoy. The industry could then be engaging in unethical practices. The health aspect of goods consumed can have more serious consequences to the client than to the maker. For example, when a production section of a firm fails to rectify a harmful element in a food item because it is expensive to do so, persons who utilize it may become sick and die. Similarly, faulty machines and vehicles can be fatal to users or lead to environmental degradation. These effects can in most cases be irreversible. On the contrary, if the businesses take up responsibility to ensure maximum safety, it only costs more money which cannot be equivalent to the lives lost. Care for the consumer amounts to value for dignity, life, and the environment while commercial activities express value for money, which should be relatively lesser in a normal society (Trong Tuan, 2012).

Capitalism informs measures that lead to the wellbeing of companies. Corporates work on different areas of their businesses in order to become better than other participants on the market. This would ensure that they gain a larger market share. The concept leads to competition, which entails improvement of quality of items and services (Trong, 2012). Organizations with more finances and resources gain an upper hand in a capitalistic society. They make decisions that would bring more money and keep them on the leading edge. Capitalism breeds competency, as businesses make quality decisions that ensure their success. Companies invest money in research and market surveys that can inform their decisions. This can work to benefit the consumer.

It is possible for a company to cater for its best interest and that of the consumer conjointly. Businesses aim to maximize profit, and they do this by improving their own efficiency. They acquire new technology and better processes that lead to higher productivity. Companies can perform these improvements with consideration of the needs of the customer. A producer can customize a product according to client specifications and fetch a higher price (Eastwood, Snook & Luther, 2011). An organization that sells quality goods is able to attract consumers who are willing to pay for the tagged price. Businesses accord affordability and in the process win more users. The people become more satisfied with the goods and services offered and stay longer with the respective firms. A company that caters for the best interests of the customer achieves sustainability in the long run. It acquires loyal consumers who are able to help it scale to its targets.